Expertise & Advisory

How I help steel businesses win.

Six areas where three decades of hands-on and C-suite experience translate into results for operators, project owners and boards.

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Green & Hydrogen Steelmaking

H₂-DRI routes, captive green hydrogen and solar, smelter and zero-power furnace complexes, HBI and green iron for the EAF, and certified CO₂-footprint process routes for export to carbon-sensitive markets.

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Mega-Project Direction

Greenfield steel complexes up to 6 mtpa: planning, detailed project reports and basic engineering across mines, pelletizing, DRI, EAF, LF and rolling mills, all the way to hot commissioning.

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Process Technology & De-bottlenecking

Technology and process selection, process economics, HSM and rolling, pelletizing and DR-EAF, removing the constraints that cap availability and yield.

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Operations & P&L Turnaround

Loss-to-profit turnarounds, EBITDA-improvement programmes (McKinsey-grade), cost reduction, change management and digitisation.

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Product Development & Markets

New grades from concept to operation (CO₂-friendly high-tensile rebar, special-application wire rods), plus export-market penetration across the Far East, Europe and the Middle East.

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Raw Materials & Commercial

Iron-ore sourcing and long-term technical contracts with global majors (Vale, LKAB, Samarco), negotiations and spot-purchase strategy to reduce landed cost.

Ways to work together

Advisory, leadership & the boardroom

Available for executive leadership, advisory and board roles, project direction, and speaking on the future of green and hydrogen-based steel.

Advisory & Consulting
Green-steel transition, technology selection, turnaround diagnostics.
Project Direction
Owner's-side leadership for greenfield builds, concept to commissioning.
Board & Speaking
Non-executive roles and keynotes on decarbonising steel.

Let's talk about your project

Tell me the challenge, whether a green transition, a greenfield build, or a turnaround, and I'll tell you how I can help.